Market Development

Market Development

Shaping the value chain for health

We understand health markets are complex ecosystems of diverse actors supporting a critical set of market functions. We work towards systemic fixes to deliver access to quality and affordable healthcare.

Unlock and optimize market potential

Our focus is on diagnosing, analyzing and designing solutions for functions that can impede market performance. These could include areas such as financing, marketing and demand creation, quality assurance, regulations and taxation. Ultimately, through in-depth landscaping of local market actors as well as regional and global influencers, we identify barriers and propose targeted solutions for addressing them so markets function better. We help our partners unlock and optimize market potential for key health products and services across the sexual and reproductive health, malaria, HIV, and maternal and child health spaces, among others.

Our Experts

Jones, Chris
Chris Jones
Child Health / Maternal Health / Infectious Disease / Reproductive Health
Aasha Pai
HIV / Reproductive Health / Primary Health Care
Lucy Maikweki
Reproductive Health / Pandemic Preparedness / Strategic Planning


Landscaping Supply Side Factors to Menstrual Health Access
Assessing the Total Market for Female Condoms in Malawi and Zambia
MGH Condom Landscaping Report
MGH Condom Landscaping Country Case Study: Botswana
MGH Condom Landscaping Country Case Study: Kenya
MGH Condom Landscaping Country Case Study: Tanzania
MGH Condom Landscaping Country Case Study: Zambia
MGH Condom Landscaping Country Case Study: Zimbabwe

Health markets are messy and complex, consisting of a bewildering array of actors and enabling functions. It’s an honor (and a lot of fun) to work with clients and partners to figure out how that complexity can be leveraged to improve the lives of people around the world.

Chris Jones - Mann Global Health, Practice Lead Market Development