Donna Sherard



HIV; Malaria; Reproductive Health; Child Health; Infectious Disease; Strategic Planning; Marketing, SBC; Advocacy

Donna is a health marketing and social behavior change communication (SBCC) specialist with more than 15 years of global health experience spanning a range of health areas – HIV, TB, family planning, adolescent reproductive health, nutrition and malaria. After nearly 10 years in private sector healthcare marketing in the United States, she moved to the non-profit sector and spent seven years in Kenya, Tanzania and Uganda designing and managing health communication and advocacy programs, including a regional health communication project. Donna held senior leadership positions at PSI, including Deputy Director for HIV and TB. In this role she designed and led PSI’s global HIV strategy and provided technical assistance to SBCC and insight-driven product and service marketing interventions, including those for newly proven and emerging technologies (i.e. HIV self testing, voluntary medical male circumcision).

Donna has deep experience in new business development, training and capacity building in SBCC, and social marketing, and has provided technical assistance to countries in Africa, Asia and Latin America and the Caribbean. Donna’s technical skills have earned her an international reputation as a social marketing and SBCC strategist and leader who can develop effective, market based strategies, design realistic plans for program implementation and build local staff capacity.