Anne Williams



Qualitative Research; Strategic Planning; Brand; Marketing; Communications Strategy

Anne is a brand strategist and marketing communications leader with over 15 years’ experience in private sector brand management, including roles at Starbucks (VP of Marketing and Category for Evolution Fresh) and Procter & Gamble (multiple roles across Olay, PUR, Vicks, and Zest). Anne's specialities include brand positioning and architecture, marketing communications and multi-media activation, innovation strategy, new product development, consumer insights, group facilitation, and collaborative problem solving. Prior to embarking on a career in brand management, Anne held roles at Management Sciences for Health, where she provided technical assistance in information management systems in francophone Africa and Haiti. Anne holds an AB in comparative religion and French from Smith College and an MBA from Georgetown University.